creative leader. Marketing expert.

Building Brands, Business ​and People

Welcome to my creative space! I am a results-driven creative ​with a passion for leading dynamic teams and crafting ​impactful creative marketing strategies. Over the years, I've ​had the privilege of guiding teams composed of designers, ​videographers, content writers, and UI/UX designers, ​diversifying my expertise and expanding my own skill set.

Thriving in fast-paced environments, I bring with me a ​proven track record of delivering successful outcomes. With a ​profound understanding of design, marketing, and brand ​management, I am confident in my ability to drive innovation ​and achieve business objectives. More than a leader, I am an ​advocate for the growth of individual contributors, investing ​in their potential as we navigate the ever-evolving landscape ​of creative excellence.

Areas of Expertise

RevLocal ​Brand ​Identity

Goal

The growth of RevLocal opened an opportunity to re-brand the overall visual identity. The goal was ​to elevate and modernize the brand.

Solution + My Role

I collaborated with the executive team to create a rebrand proposal, which included updating the ​logo while maintaining the brand's colors and giving it a more modern appearance. We also ​developed a comprehensive brand package, specifying color palettes, typography and more. Over ​my 12-year tenure with the company, I've consistently extended and enhanced the brand identity ​across various platforms and mediums such as RevLocal.com, social media, product design, email ​and endless marketing materials.

Client

Dashboard

Goal

The goal of this project was to provide RevLocal clients with ​a dashboard that gave transparency into the success of their ​RevLocal plans + services in a way that was easily digestible.

My Role

My role in this project was to be the brand ambassador as ​well as assist with major UI + UX decisions. This required ​effective cross-collaboration with developers as well as our ​in-house product team.

Solution

A successfully launched marketing dashboard that ​represented the RevLocal brand experience while also ​giving clients insightful data at their fingertips.

Event Branding

+ Coordination

Goal

To cultivate a dynamic and enriching company ​experience for RevLocal employees by crafting annual ​themes and messaging that deeply resonate and inspire.

Solution + My Role

As the visionary behind our creative endeavors, I ​spearheaded collaborative efforts across all company ​stakeholders to curate an unparalleled branded experience ​that left our employees inspired and energized. At the ​helm of my team, we meticulously crafted themes, ​branding, and core messaging, ensuring every detail ​exuded our company's values.

From conceptualization to execution, I infused each event ​with innovative flair, overseeing everything from the overall ​aesthetic to the smallest event details and branded swag. ​Our meticulous approach transformed each gathering into ​a highly anticipated annual affair that quickly became the ​highlight of the year for our employees.

Icon

Development

I lead and oversaw the development of ​a custom icon library that consisted of ​200+ icons to support a brand’s specific ​needs and messaging.

As a result, these became a core ​branding asset used across multiple ​departments and project types.

Logo Design

I've collaborated with numerous companies and ​small businesses to develop personalized logos and ​brand identities tailored to their unique ​requirements. By closely understanding their goals, ​values, and target audience, I've been able to create ​compelling visual representations that effectively ​communicate their identity and differentiate them ​in the market.

From startups to established brands, I've applied my ​expertise to deliver custom solutions that resonate ​with clients and leave a lasting impression on their ​audience.

Marketing Campaign ​Creative

Goal

The objective of this marketing campaign was to convey to ​both customers and prospects the intuitive nature and ​comprehensive capabilities of RevLocal’s services, assuring ​them that their marketing needs were well-managed.

Solution

The final deliverables consisted of an infographic, social + ​display ads, a landing page, email support and video ads.

This required collaboration with both our internal ​campaigns and marketing team to ensure a cohesive ​experience with any and all touchpoints of this specific ​campaign.

Get Creative

With Me

ADDRESS

Mount Vernon, Ohio

© 2024 - Kenzie Lemaster, All Rights Reserved